Digital marketing job trends for 2016 and beyond

Digital marketing job trends for 2016 and beyond

All things digital are on the rise. Be it your movies, music, friends and even your jobs. With online purchases touching new highs every year there is no need to explain the need for every company to be present online. However managing and implementing a company’s digital marketing strategy is complex and if not done correctly may not only lead to huge monetary losses but also scar the companies online presence permanently.

job posting dataIf you look at the job posting trends in the graph on the side you will notice that it is not just job with digital marketing designation that are on the rise but also job across all other division such as SEO, PPC, Social and seeing a upward trend. This increase has opened my opportunities for online marketers to not only get in the professional stream but also in the education filed.

All opportunities in this area are very rewarding, this is what the spokesperson at a training institute offering digital marketing course in Hyderabad had to say – “There has been a very strong demand in the number of people choosing a career in digital marketing. The idea is to have them trained enough so that they can hit the ground running.”

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Why Google Page Rank is a Useless Metric to Rely On

Why Google Page Rank is a Useless Metric to Rely On

For those who came in late I am well aware that the Google Page Rank data is no longer available. However a lot of SEO’s that I meet even today are still stuck up considering Page Rank (PR) as the be all and end all for ranking in the SERP’s.

This article is my attempt at convincing them that Google PR was never a good metric to take into account to begin with while planning digital marketing efforts.

For those who are not really familiar with Page Rank, it was one of the earliest algorithms used by Google developed by founders Sergey Brin and Larry Page in 1996 as part of their Stanford University research project. The duo thought about creating a hierarchy of web information based on link popularity.

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