In the days old investments were mostly limited to commodities, gold and real estate. Investing in any of these was consider a smart decision and provided a guarantee for assured returns. Other forms of investments were frowned upon primarily due the lack of information about them. The 1% (read uber rich) had the money, connections and access to the right information and hence made were able to turn their millions into billions – mostly by investing in breakthrough ideas and innovative startups.
As time passed and technology advanced, access to information and hence the ability to make sound investment decisions was made available to all. This article is focused on digging into the details of the technology that made this possible and provides those wanting to make investments decision on their own a peek into the tools used. If you are someone that would rather rely on an expert and let their insight guide you in your investing decisions then I suggest the Top 1% Advisory monthly newsletter – I have had good success with this information and am sure you will to, others continue to read on.
I believe investing became more organized with the advent of stock market, however distribution of information about the various companies initially started by scribes taking notes and circulation having via couriers. Then it moved on from use of carrier pigeons to runners (people running with latest stock information between exchanges) to using chalk boards. All this was about to change soon.
All things digital are on the rise. Be it your movies, music, friends and even your jobs. With online purchases touching new highs every year there is no need to explain the need for every company to be present online. However managing and implementing a company’s digital marketing strategy is complex and if not done correctly may not only lead to huge monetary losses but also scar the companies online presence permanently.
If you look at the job posting trends in the graph on the side you will notice that it is not just job with digital marketing designation that are on the rise but also job across all other division such as SEO, PPC, Social and seeing a upward trend. This increase has opened my opportunities for online marketers to not only get in the professional stream but also in the education filed.
All opportunities in this area are very rewarding, this is what the spokesperson at a training institute offering digital marketing course in Hyderabad had to say – “There has been a very strong demand in the number of people choosing a career in digital marketing. The idea is to have them trained enough so that they can hit the ground running.” …
For those who came in late I am well aware that the Google Page Rank data is no longer available. However a lot of SEO’s that I meet even today are still stuck up considering Page Rank (PR) as the be all and end all for ranking in the SERP’s.
This article is my attempt at convincing them that Google PR was never a good metric to take into account to begin with while planning digital marketing efforts.
For those who are not really familiar with Page Rank, it was one of the earliest algorithms used by Google developed by founders Sergey Brin and Larry Page in 1996 as part of their Stanford University research project. The duo thought about creating a hierarchy of web information based on link popularity.